Lead-capture games for skincare brands
Skincare shoppers often read a lot before they buy. They compare ingredients, check what suits their skin type and worry about buying a full size of something that might not work for them.
A game that hands out a sample or a mini size answers that worry directly. The visitor gets something low-risk to try, and you get an email address to follow up with routines and restock reminders.
Demo only. Nothing you type is saved or sent.
Why a game works for skincare brands
Samples beat big discounts
A travel size or sample sachet lets people test a product on their own skin. It also protects your margins better than a large percentage off.
A reveal feels like unboxing
Scratch cards suit beauty brands because uncovering the prize feels a bit like opening a parcel. Most of your traffic is likely on phones, where scratching with a finger feels natural.
Ask about skin type, gently
A trivia poll such as 'What is your main skin goal?' tells you which routine to email about. The answer never changes the prize.
Suggested prizes for skincare brands
| Prize | Why it fits |
|---|---|
| Free travel-size cleanser | Lets a new customer try your hero product without committing to a full size. |
| 10% off your first routine | Encourages a bundle rather than a single item. |
| Free sample trio with any order | Three sachets cost little and help people find their next product. |
| Free shipping on your first order | Removes a common reason people leave at checkout. |
| Free gift wrap | Useful for gifting seasons and costs you almost nothing. |
These are starting points. Set the odds in your dashboard so they fit your margins.
Setup tips
- 1Use your packaging colours for the card so the game looks like your brand, not a casino.
- 2Turn on the phone field only if you send texts, and keep consent wording clear.
- 3Exclude your checkout and account pages from the game with a URL rule.
- 4Mention the sample in the success message so people know to look for it in their parcel.
Games that suit skincare brands: Scratch card, Spin the wheel, Trivia
Questions from skincare brands
Can I offer a full-size product as a prize?
You can, but a full-size product has real value, so add your official rules link and check the promotion rules in your markets. Samples and mini sizes are simpler.
Will the popup clash with my theme?
No. The game runs inside a Shadow DOM, so its styles stay separate from your store's theme in both directions.
Can I collect phone numbers?
Yes. The phone field is optional and off by default. Only turn it on if you have consent to text people.
Other industries
Make your own game
Pick a template, add your brand and prizes, and paste one line on your site.