Scratch-to-win popups for candle shops
The biggest problem with selling candles online is that nobody can smell them. Visitors read your scent notes, look at the jar and still wonder whether 'cedar and fig' will smell like a forest or like a bathroom spray. Many of them leave to think about it.
A scratch card that gives away a wax melt or a scent sample answers that doubt in a cheap way. The visitor gets to smell your work before buying a full jar, and you get their email so you can tell them when the autumn scents or the holiday collection go live.
Demo only. Nothing you type is saved or sent.
Why a game works for candle makers
Samples solve the smell problem
A wax melt or a mini tin lets someone try a scent at home. It costs you a small pour of wax and fragrance, and it turns 'I am not sure' into a reason to order the full size.
Scent drops follow the seasons
Candle sales swing with the weather and the holidays. A list built in spring and summer is ready for the first cosy scents in autumn, which is when many shoppers start buying again.
Candles are a go-to gift
Plenty of candles are bought as presents. Prizes like free gift wrap or a handwritten note make your shop the easy choice when someone needs a gift by Friday.
Suggested prizes for candle makers
| Prize | Why it fits |
|---|---|
| Free wax melt in a scent of your choice | A small pour that lets someone try a fragrance before buying a full jar. |
| Free mini tin with orders over $40 | Lifts the basket and introduces a second scent the buyer did not pick. |
| 10% off your first candle | A simple opener that most small makers can afford on one jar. |
| Free wick trimmer with 2 candles | A low-cost tool that helps candles burn cleanly, and rewards a two-jar order. |
| Free gift wrap and note | Costs some paper and a minute, and matters a lot to gift buyers. |
| Early access to the autumn collection | Free to give and keeps your most keen customers waiting for the next drop. |
These are starting points. Set the odds in your dashboard so they fit your margins.
Setup tips
- 1Use a warm foil colour from your labels on the scratch panel so the card feels like your packaging.
- 2Start the campaign a few weeks before your autumn or holiday launch so the list is ready when the new scents go live.
- 3Try a trivia game with a light question like 'Which note is in our best seller?' and use the answers to teach people your scent families before they buy.
- 4Keep the frequency cap at a week or more, because candle shoppers often come back several times before they choose a scent.
- 5Put burn care tips or your shipping days in the success message so the code email is useful even if they do not buy straight away.
Games that suit candle makers: Scratch card, Trivia, Spin the wheel
Questions from candle makers
Should I give away a full-size candle?
A full jar is a real-value prize, so it moves the game closer to a giveaway. If you want to, link official rules from the game, check the promotion rules where your customers live and talk to a lawyer. Wax melts and mini tins are easier.
Can I change prizes for the holidays?
Yes. You can edit prizes and weights at any time, so gift wrap and early access can take more space in November and December and fewer in summer.
Does it work on a Shopify or Etsy-style shop?
It works on any site where you can add a script tag, including Shopify, WooCommerce, Squarespace and Wix. On marketplaces where you cannot add scripts, use the hosted page link instead.
Other industries
Make your own game
Pick a template, add your brand and prizes, and paste one line on your site.