Popup conversion calculator
See how many email signups a month your traffic gives you. Type in your own visitors and conversion rate. Nothing you enter leaves this page.
Enter your visitors and your conversion rate to see your leads a month.
How to use the result
The sum is simple: leads a month = visitors a month × conversion rate. A store with 10,000 monthly visitors and a popup that converts 2% of the people who see it gets about 200 new emails a month. Raise that to 4% and it is about 400. The calculator does the same sum with your numbers, and rounds down.
Use visitors to the pages where the popup actually shows. If you only show it on product pages, count product page visitors, not the whole site. And use one definition of conversion rate: signups divided by the number of times the popup was shown. That is the definition Wisepops, Omnisend and the SpinLoop stats page all use, so your numbers line up with theirs.
What rates do other stores see?
Published averages disagree, because each one only covers the customers of the company that published it. These are the figures from the original sources, as each company reported them:
- Email signup popups on Wisepops averaged 4.82% across about 1 billion displays (Wisepops popup statistics, 2025).
- Popups on Omnisend averaged 2.1% across 1.24 billion displays in 2025 (Omnisend email popup statistics).
- Gamified popups on Wisepops averaged 10.6% between August 2025 and July 2026, against 4.82% for standard ones, with the weakest tenth at 2.4% and the strongest tenth at 27.0% (Wisepops gamified popup data, 2026).
Treat these as a rough range, not a promise. The gap between the weakest and strongest campaigns is far bigger than the gap between averages, so your offer, timing and traffic matter more than the tool. Our post on popup conversion rate benchmarks explains why the sources differ and how to measure your own rate.
Questions
How is the number worked out?
Leads a month equals visitors a month times your conversion rate. For example, 10,000 visitors at 2% is 200 leads. We round down, because you cannot get part of a signup.
Where do I find my conversion rate?
Your current popup or form tool usually shows views and signups. Divide signups by views and multiply by 100. If you have no popup yet, use your newsletter form's numbers or leave it as a guess.
Why don't you fill in a typical rate?
Rates vary a lot between stores, offers and traffic sources, and we would rather you plan with your own numbers than with an average that may not fit you.
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